中英文对比翻译
Hi. Im Kevin Allocca, Im the trends manager at YouTube, and I professionally watch YouTube videos. Its true. So were going to talk a little bit today about how videos go viral and then why that even matters. 你好，我是凯文·阿劳卡YouTube趋势分析经理，我的工作是看YouTube视频。这是真的。所以今天我们要讨论为什么有些视频很受欢迎，甚至很重要。We all want to be stars — celebrities, singers, comedians — and when I was younger, that seemed so very, very hard to do. But now Web video has made it so that any of us or any of the creative things that we do can become completely famous in a part of our worlds culture.我们都想成为明星、名人、歌手和喜剧演员——当我年轻的时候，这是非常困难的。但现在网络视频实现了它，所以我们任何人都可以发挥我们的创造力，做我们想做的事情，然后立即成名，成为世界文化的一部分。Any one of you could be famous on the Internet by next Saturday. But there are over 48 hours of video uploaded to YouTube every minute. And of that, only a tiny percentage ever goes viral and gets tons of views and becomes a cultural moment. So how does it happen? Three things: tastemakers, communities of participation and unexpectedness. All right, lets go.你们任何人都可以在下周六的网络上出名。然而，每分钟上传48小时以上的视频YouTube。在众多中，只有很小的比例会流行起来，获得一万人的收视率，成为一种瞬间文化。这是怎么发生的？三要素:时尚先锋、社区参与、意想不到的创意。好吧，让我们看看。Bear Vasquez: Oh, my God. Oh, my God. Oh, my God! Wooo! Ohhhhh, wowwww!熊先生· 瓦斯奎兹：哦，我的上帝。哦，我的上帝。哦，我的上帝！呜！哦，哇！KA: Last year, Bear Vasquez posted this video that he had shot outside his home in Yosemite National Park. In 2010, it was viewed 23 million times. (Laughter) This is a chart of what it looked like when it first became popular last summer. But he didnt actually set out to make a viral video, Bear. He just wanted to share a rainbow. Because thats what you do when your name is Yosemite Mountain Bear. (Laughter)KA: 去年，熊先生 · 瓦斯奎兹上传了这段视频，是在他优胜美地公园的家外拍摄的。2010年，这段视频被观看了2300万次。这张图显示了这段视频在夏末刚刚流行起来。然而，熊先生并不打算拍流行视频。他只是想分享一道彩虹，因为这就是自称优胜美地山熊的人会做的。And he had posted lots of nature videos in fact. And this video had actually been posted all the way back in January. So what happened here? Jimmy Kimmel actually. Jimmy Kimmel posted this tweet that would eventually propel the video to be as popular as it would become. Because tastemakers like Jimmy Kimmel introduce us to new and interesting things and bring them to a larger audience.他还上传了许多自然景观视频。这段视频实际上是在去年1月上传的。那么两者之间发生了什么呢？·吉米尔·吉梅尔的推文让这个视频很受欢迎。因为它就像吉米·为了让观众接触到这些东西，吉梅尔的潮流先锋向我们介绍了新奇有趣的东西。Rebecca Black: Its Friday, Friday. Gotta get down on Friday. Everybodys looking forward to the weekend, weekend. Friday, Friday. Gettin down on Friday.丽贝卡·布莱克:今天是星期五，星期五。周五是一个娱乐派对。每个人都期待着周末和周末。星期五，星期五。周五玩。KA: So you didnt think that we could actually have this conversation without talking about this video I hope. Rebecca Blacks “Friday” is one of the most popular videos of the year. Its been seen nearly 200 million times this year. This is a chart of what it looked like. And similar to “Double Rainbow,” it seems to have just sprouted up out of nowhere.凯文:没有这个视频，你可能不会想到我们会有下一个演讲。·布莱克的周五是年度最受欢迎的视频之一。今年吸引了近2亿人观看。这张照片显示了它的流行趋势。就像熊先生的两道彩虹一样，这段视频似乎突然变红了。So what happened on this day? Well it was a Friday, this is true. And if youre wondering about those other spikes, those are also Fridays. (Laughter) But what about this day, this one particular Friday? Well Tosh.0 picked it up, a lot of blogs starting writing about. Michael J. Nelson from Mystery Science Theater was one of the first people to post a joke about the video on Twitter.那天发生了什么？哦，那天，一个星期五，真的。如果你想知道那些高峰期，那些都是在星期五。但是那天，这个特别的星期五发生了什么呢？Tosh.0(电视节目)选中了它，很多部落格也争相讨论。迈克尔，奥秘科学剧院(电视节目)·约翰·纳尔逊率先在他的推特上嘲笑视频。But whats important is that an individual or a group of tastemakers took a point of view and they shared that with a larger audience, accelerating the process.但关键是，有这样一个或一群趋势先锋，在观看视频后与观众分享他们的观点，这加速了整个视频的流行。And so then this community formed of people who shared this big inside joke and they started talking about it and doing things with it. And now there are 10,000 parodies of “Friday” on YouTube. Even in the first seven days, there was one parody for every other day of the week.这个群体把它刷成共享笑话，不断分享，不仅讨论，还恶搞自己的版本。所以现在有成千上万的恶搞版本”周五”在YouTube传播。甚至周一到周末都有不同的滑稽模仿。Unlike the one-way entertainment of the 20th century, this community participation is how we become a part of the phenomenon — either by spreading it or by doing something new with it.与20世纪的单向娱乐媒体不同，这是通过传播或自主创新，让我们成为全民现象的一部分。So “Nyan Cat” is a looped animation with looped music. Its this, just like this. Its been viewed nearly 50 million times this year. And if you think that that is weird, you should know that there is a three-hour version of this thats been viewed four million times. (Laughter) Even cats were watching this video. (Laughter) Cats were watching other cats watch this video.这只“Nyan Cat” 这是连环动画中的一种背景音乐。就是这样，只是这么平凡。今年观看了5000万次。如果你认为这是不可思议的，你更难想象这段视频还有三个小时的版本，吸引了400万人观看。甚至猫也会看这个视频。猫在看其他猫。But whats important here is the creativity that it inspired amongst this techie, geeky Internet culture. There were remixes. Someone made an old timey version. And then it went international. An entire remix community sprouted up that brought it from being just a stupid joke to something that we can all actually be a part of. Because we dont just enjoy now, we participate.但最重要的是这种激发创造力的技术，极客网络文化。它还制作了一个混音版本。有些人还制作了一个怀旧的版本。然后走国际版本的路线。整个混音组都很受欢迎，这只是一个愚蠢的笑话，成为每个人都可以参与创造的东西。因为现在我们不仅在享受，而且还在参与其中。And who could have predicted any of this? Who could have predicted “Double Rainbow” or Rebecca Black or “Nyan Cat?” What scripts could you have written that would have contained this in it? In a world where over two days of video get uploaded every minute, only that which is truly unique and unexpected can stand out in the way that these things have. 谁能预料到这一切？谁能预料到两道彩虹或丽贝卡？·或者布莱克Nyan Cat它会很受欢迎吗？你能写什么脚本来模仿这个笑话？在这个每分钟上传两天的在线视频世界里，只有那些独特而难以想象的视频才能吸引人们的注意。When a friend of mine told me that I needed to see this great video about a guy protesting bicycle fines in New York City, I admit I wasnt very interested.我的一个朋友强烈推荐了一段很棒的视频，是一个抗议纽约自行车罚款的人拍的。我不得不承认我不感兴趣。Casey Niestat: So I got a ticket for not riding in the bike lane, but often there are obstructions that keep you from properly riding in the bike lane.凯西·尼塞特：我吃了一张罚单，因为我没有在自行车道上骑自行车，但通常由于许多障碍，你不能在自行车道上骑得很好。KA: By being totally surprising and humorous, Casey Niestat got his funny idea and point seen five million times. And so this approach holds for anything new that we do creatively. And so it all brings us to one big question …凯文：以意想不到的幽默方式，凯西·尼塞特有他有趣的想法和论点吸引了500万人观看。这种方法适用于我们创新的每一件事。所以我们有这样的问题…Bear Vasquez: What does this mean? Ohhhh.熊先生 · 瓦斯奎兹：这是什么意思？…KA: What does it mean? Tastemakers, creative participating communities, complete unexpectedness, these are characteristics of a new kind of media and a new kind of culture where anyone has access and the audience defines the popularity.凯文：这是什么意思？潮流先锋、创意参与团体和奇怪的咖啡都是新媒体和新文化的特征。任何人都可以接触到这种媒体，观众决定了这种文化的受欢迎程度。I mean, as mentioned earlier, one of the biggest stars in the world right now, Justin Bieber, got his start on YouTube. No one has to green-light your idea. And we all now feel some ownership in our own pop culture. And these are not characteristics of old media, and theyre barely true of the media of today, but they will define the entertainment of the future.就像我上面说的，现在最受欢迎的艺术家贾斯汀·比伯，也是从YouTube你的想法不需要允许。我们都有自主权创造自己的流行文化。然而，所有这些都不是旧媒体的特征，也不能完全代表今天的媒体，但它们将成为未来媒体的娱乐形式。Thank you.谢谢。Remark：一切权益归TED所有，更多TED官网可以获取相关信息www.ted.com查询！好消息又来了！达达最近打开了视频号码，欢迎您识别二维码注意哦~我会发送一些小视频一分钟，可以提高听力和锻炼口语，玩！
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