考虑策略消费者行为的供应链合作博弈问题之研究方法与技术路线

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今天小编为大家带来博士论文《考虑策略消费者行为的供应链合作博弈问题研究》的研究方法与技术路线，

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Today, Xiaobian brings you the Research methodology and technical approach of “A Study of Supply Chain Cooperative Game Problem Considering Strategic Consumer Behavior”，

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内容提要

亲爱的读者大家好，今天小编将从思维导图、精读内容、知识补充三个板块为大家带来博士论文《考虑策略消费者行为的供应链合作博弈问题研究》的研究方法与技术路线，快来跟随小编一起学习吧！

Hello dear readers, today, Today, I will bring you the Research methodology and technical approach of the doctoral dissertation “A Study of Supply Chain Cooperation Game Problems Considering Strategic Consumer Behavior” is conducted in three parts: mind map, intensive reading content and knowledge supplement, Come and follow the editor to learn!

正文

思维导图

精读内容

研究方法：

本文研究销售商在合作时也需要考虑策略消费者行为对订货和定价策略、联盟组成和分配机制的影响，用到的主要研究方法包括：

建模分析法：构建战略消费者行为下的单一销售商和战略消费者群体的报童模型；构建限量供应策略下销售商的利润模型；构建价格补偿策略下销售商的利润模型。

算例分析法：针对上述三个模型，根据算例模拟，获取直观的数据结果和模拟图形，并对模型的有效性进行论证。

技术路线：

本文提出面对策略消费者的供应链横向合作博弈问题，通过建立模型，并给出了订货和定价策略；进一步研究了考虑策略消费者行为，两个销售商采用合作策略和价格承诺策略相结合制定价格与订货量的问题，探讨合作决策与价格补偿策略相结合缓解策略消费者行为的效果；本研究基于行为学对销售商的快速反应、库存和定价策略进行了探索，建立了考虑战略消费者行为的可二次订货的报童模型；本文最后探究供应策略对降低战略消费者行为的效果，同时获得限量供应策略能降低战略消费者行为的条件。

Research Methodology：

This paper examines the impact of strategic consumer behaviour on ordering and pricing strategies, alliance formation and allocation mechanisms that sellers also need to consider when working together. The main research methods used include.

Modelling analysis: To construct a model of a single seller and a strategic consumer group under strategic consumer behaviour; to construct a model of a sellers profit under a limited supply strategy; and to construct a model of a sellers profit under a price compensation strategy.

Example analysis method: for the above three models, according to the example simulation, to obtain intuitive data results and simulation graphics, and to demonstrate the validity of the model.

Technical route：

This paper presents the horizontal cooperative game problem of supply chain facing strategic consumers, by building a model and giving the ordering and pricing strategies; it further investigates the problem of two sellers using a combination of cooperative and price commitment strategies to set prices and order quantities considering strategic consumer behaviour, and explores the effect of combining cooperative decisions and price compensation strategies to mitigate strategic consumer behaviour; this study is based on behavioural studies of The paper concludes by exploring the effect of supply strategy on reducing strategic consumer behaviour and also obtaining the conditions under which a limited supply strategy can reduce strategic consumer behaviour.

知识补充

上次我们了解了ELS模型，今天让我们学习一下什么是报童模型吧。

模型描述：

报童出售报纸，零售价p>购进价w>退回价v。因此，每售出一份报纸，赚p-w，每退回一份报纸赔w-v。那么，报童每天要购进多少份报纸才能使收入最大？

如果购进太多，就会卖不完，从而赔钱；如果购进过少，导致报纸不够销售，就会减少收入。因此，存在一个最优的购进量，使得收入最大。因此，应当根据需求来确定购进量。然而，每天的需求是随机的，进而每天的收入也是随机的。因此，优化问题的目标函数应是长期日平均收入，等于每天收入的期望。

模型构建求解：

假设每天需求量为r的概率为f(r)，零售价为p，采购价为w，卖不掉的报纸清仓价为v，销售每张报纸的边际效益（即售出收益）为p-v，边际成本（即积压损失）为w-v。由于读者每天对报纸的需求是随机的，报童赚的钱（利润）也是随机的，假设每天采购Q份报纸，则日均利润G(Q)为：

Last time we learned about the ELS model, today lets learn what the newsboy model is.

Model description：

A newsboy sells newspapers at retail price p > purchase price w > return price v. Therefore, for each newspaper sold, he earns p – w and for each newspaper returned, he loses w – v. So, how many newspapers does a newsboy have to buy each day in order to maximise his income?

If too many are purchased, they will not sell all of them and thus lose money; if too few are purchased, resulting in not enough newspapers to sell, they will earn less. Therefore, there is an optimal amount to be purchased that maximises revenue. Therefore, purchases should be determined based on demand. However, the daily demand is random and, in turn, the daily revenue is also random. Therefore, the objective function of the optimisation problem should be the long-term daily average revenue, equal to the expectation of the daily revenue.

Model construction solves for：

Assume that the probability of daily demand for r is f(r), the retail price is p, the purchase price is w, the clearance price of unsold newspapers is v, the marginal benefit of selling each newspaper (i.e. revenue sold) is p – v, and the marginal cost (i.e. backlog loss) is w – v. Since the daily demand for newspapers by readers is random, the money (profit) earned by the paperboy is also random. Assuming that Q newspapers are purchased each day, the average daily profit G (Q) is given by.